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Wednesday, 7-Dec-2005 00:00 Email | Share | Bookmark
SES - Second day

Chicago is still painfully cold..
Second day started slow and quiet. Expo hall showed little life at the beginning and moved to mild activity later on.
I met Darren Hohnson from Offermatica has a system for trying out different site layouts and changes, done dynamically, to your site, and tracking the effectiveness of each variation. The system allows you to try out different HTMLs, Images, or anything you want to change on your site, and tracks how well each one did. So, for example, if you have an eCommerce site, you can try placing different products on the index page and see which option converts the best or makes the most money. Alternatively, if you have a registration based site, you can try different layouts to see which one gets more people to signup. Etc... Very nice system, but I guess due to the price tag, it is relevant mainly to sites which have substantial earnings. If your site is such a site, it is worth a look.

The day ended with a Search-bash, organized by Daron and Brandy from (which if you are a webmaster, you MUST have in your bookmarks ). The party was great. Really. So, many thanks to Daron and Brandy and of course to the party sponsors: Bruce Clay Inc, PositionTech, TrueLocal and the New York Times
It was held in Buddy Guy's club near the hotel, and Buddy Guy himself gave a GREAT performance with his so very talanted band. It was truly a great night.

During the show I had the pleasure of chatting with Danny Sullivan (who is also the person that started the SES show) and Chris Sherman, both from SearchEngineWatch.

Went to sleep late enough, only to wake up in the morning to a snow blizzard covering the entire Chicago city with 4" or more of snow...

Overall, SES show was a good one. Looking forward to the NYC one in Feb/Mar 2006, and the UK one later on that year.

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